Comment by orzig

Acknowledging, I am not a expert in this stuff, here is an idea: getting momentum for these sorts of things is so important, what is the journal that would be easiest to make a big example of, so that everyone understands that it is possible? Just completely mercilessly drive them out of business, and then hound their executives when they try to get other jobs. It appeals to peoples base instincts, but the last 10 years have shown those are pretty powerful. Then the movement which has formed around that can take down progressively bigger journals. Probably want a different organization building the alternative; the people with the personality to fight at the Vanguard of the revolution don’t tend to be great at building in the long-term.