Comment by notepad0x90

You can sell simple solutions as complex by focusing on what they solve. No one has to know your solution is simple unless they're looking under the hood.

And complexity doesn't always sell better. A lot of times it might look like the whole thing is messy, or too hard to maintain, tech burden nightmare. Things that are simple might look complex and vice versa too, I think anyone who had to implement requirements from people who don't understand the implementation complexities will know this very well.