Comment by wenc
6 hours ago
I used to work for the US side of a German multinational (one of the largest in the world) and discovered the same thing when it came to software.
The German side always had slick presentations (they always had good visual marketing) and impressive claims, but whenever I tried to work with their products, I always found the claims overstated and that they hadn't really executed deeply. This despite my German counterparts working hard (I visited HQ in Germany and when they work, they really work and clock the hours, no idle chitchat)... yet it doesn't translate to impact.
A lot of their products had impressive front-ends but half-baked back-ends (on the American side, it's the reverse -- our interfaces looked like crap, but our stuff actually worked and often delivered in less time).
A lot of their designs were also non-human friendly (if you've ever driven a German car, you'll realize that the car was built for engineers and not for end users -- weird little user-hostile features pop up everywhere). I don't understand why this is -- this is a nation that produced Dieter Rams. Tobi Lutke (CEO Shopify) likes to talk about how Germans grew up surrounded by good design, yet that design culture never permeated many German products. I own a Bosch in-unit washer/dryer and it's frustratingly unintuitive and has a "my (the engineer's) way or the highway" philosophy.
I went to a BMW talk once about the infotainment system (it was built on the latest Azure tech), but came away feeling that the work was not deep. It was skin deep.
I wonder what has happened to the German builder/tinkerer culture that made German manufacturing great. In the 1980s and 1990s, Germany was synonymous with excellence. But in the 2000s-present, not so much (except maybe in very narrow mittelstand verticals, e.g. Zeiss).
"if you've ever driven a German car, you'll realize that the car was built for engineers and not for end users "
cracks me up. I once leased a BMW for 3 years. By the time I returned the car, I still didn't what all the cryptic buttons for HVAC and other controls. They just refused to follow established automotive ergonomic conventions.
Anyway, my father used to do business with Germans for a long time. He had many interesting stories to share, but one that has always stayed with me is, his disdain for how cheap / penny pinching his German companies and their employees were when doing deals. This was in the 90s, so definitely passed the West Germany glory days.
My take is, in the era of global competition, Germans didn't know how to strike the right balance and effective allocate resources. Where to compromise, and where not to. I don't know if it's sheer stubbornness or they're just wired differently.
BMW's most recent infotainment is a big step backwards to me in both areas - aesthetics and UX. Its previous generation was one of the best in the market also in both. I literally don't consider buying the newest 4-series just because of it, especially of the ultrawide driver's "monitor" - it's just so ugly, and I regret it, since on the outside the car appeals me so much more. I'd rather spend the same on previous year model with better specs.
agreed. IMHO, last good BMWs were E90 and F10s. That's when they still cared about craftsmanship even in areas not visible to customers.
I wonder if anybody's manufacturing was great before the Japanese quality revolution. It took Germany longer than the US to adopt modern quality control. Granted, Germany did a lot of it, for instance their chemical industries were staggering.
I've formed the impression that every country's engineering and design cultures are essentially aesthetics.
I think Germany got infected by the shareholder value and privatization virus but doesn't really understand it.
Whats funny is when its privatized by publicly traded companies it becomes this weird nationalized-kinda but not really thing that turns the economy into a bifercated class of first class citizens and second class citizens.