Comment by bitwize

Corporate speak, as satirized in the Weird Al hit "Mission Statement", actually serves an important social function. It signals "I'm one of you, the business class, I will align my goals with those of the organization."

It's like that phenomenon of, you have these British people, Hyacinth Bucket types. They want to be seen as upper class when they're not. So they speak in an overly polite register that they think makes them sound upper class. Actual aristocrats, by contrast, speak rather plainly amongst each other. They know where they are in society, and they know that everyone else who matters also knows.

Similarly, the people who speak of operationalizing new strategies and leveraging core competencies are trying to sound impressive to those below, and like good little do bees to those above. The people who lead an organization to success speak in terms of the actual problems they encounter and the real things that need to be done to solve them.