Comment by KellyCriterion
1 month ago
I have been in this field professionally and tried to do the same. May I ask:
a) how are you going to do the marketing?
b) according to my experience, all this social/viral stuff etc. does not work anymore today
c) former ideas like content & SEO -> is dead
d) nobody wants to talk today about anymore on being on a dating app?
e) And Sorry for being an Ass here: After I've lost a not-that-low-number of funds due to "following this idea" (just for prototyping/alpha & beta & final release), my recommendation is: Stop this immediately, it will save you years of your life! Im absolutely pro creating whatever app or service you may come along, but please please forget the dating market
P.S.: you will come back to this comment in 4 -5 years, latest :-)
I appreciate the comment (and the candor). Coming from someone who’s been in the trenches and seen the burn rate firsthand, I can't argue with your perspective.
You’re right that the 'traditional' playbook (SEO, viral loops) is largely broken for new dating entrants. Largely because I believe there's a lot of dissatisfaction with current offerings, I've been able to build a decent sized list of folks who want to try it out.
I'm curious. Given your experience, do you think there's any room left for hyper-local, community-first growth, or is the market truly locked by the incumbents regardless of the tech?
I’d love to hear more about where you saw the biggest friction points during your release.
a) Dissatisfaction: Thats true - and the only reason is that you just _cant_ build a working dating website, if you could you would run out of users immeditately - but since you cant, there is an opportunity. Why you cant, is very easy: The #1 factors relevant for relationship cant (by today) picted by/through a dating app, unless everyone is able to analyze the own genectic setup and uploading it to a DB, its a random-luck-game for every participant, since you can master chemistry between two people in an "app" (or website, or service)
So dating sites/apps are selling dreams, and the owners know this very precisely - thats the reason why there is no innovation: How would you innovative a product to make it better if there are some "technical" limits on how "best" your product can be?
b) a "decent sized list" is ... do not get me wrong ... bringing you nowhere: As Markus Frind, POF founder, famously said: If your app has less than 100k active users, this means nobody likes it. My experience is, depending on target area (conutry? city? local community?) the number of 100k is by far too low - its rather around 500k-1m users - AT LEAST
c) In my country, there are some fo these "hyper local" oriented dating websites, mainly for "special needs", these are the incumbents, and most of them are on the market since 20+ years. And for sure: They also have only a search form and a userdatabase to whom you can chat. Its not blocked in a sense that they are activly working against new entrants - its rather the fact that most new entrants cant survive long enough to get brand & traction awareness. Trying to launch a successful (niche)dating app with a marketing budget below 50m is going to fail, I promise.
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