Comment by nickcoffee

Building Vox Labs, an AI-powered outbound sales platform for founders, small sales teams, and agencies. The idea is you work with it the way you'd direct an SDR: give it guidance and it handles research, enrichment, personalization, and sequencing.

Stack is React frontend, Node.js backend, Claude as the primary AI layer for orchestration.

The most interesting engineering problem has been the orchestration layer. Getting an agent to handle multi-step outbound workflows with real judgment, not just automation, takes a lot of iteration on the prompting and state management side. Also feedback from users on the best workflows to collaborate with agents.