Comment by Keyframe
2 months ago
How can you go bankrupt with Lego? That's almost like going bankrupt with Coca Cola. It's probably one of the most if not the most recognizable toy brand there is. I'll have to read up on this, sounds like a fantastic voyage of mismanagement, if true.
https://blog.firestartoys.com/how-the-lego-company-almost-we...
It happened in the early 2000's. They actually posted a loss one year.
It was in one of those Netflix documentaries - I didn't realise it at the time but there was an 18 month period from 2003 to 2004 during which no new Harry Potter or Star Wars movies came out so sales of the licensed IP sets was down.
Is it episode 7 of "The Toys That Made Us" (May 2018)?
If so that'd make a lot of sense, same thing for Google where founders hated advertising but when it was either going under or getting rich by doing the 1 thing they didn't to go, they chose wealth.
Yes that would've been it.