Comment by alwillis

> Apple is going to cannibalize their own laptop market.

As long as you buy a Mac laptop, Apple is fine with that, regardless of which one. That’s because they know who their customers are.

The Neo is in its own category; the $599/$699 Neo doesn’t compete with a 14-inch MacBook Pro with a M5 Pro, 24GB of RAM, and 1 TB SSD at $1899. If you know you need more RAM and storage than Neo, the M5 Mac Air is $1099. But if you need to stay under $1000, the decision is clear.

If anything, the Neo is more competitive with the entry-level iPad with 128 GB of storage at $349; with Apple's keyboard at $249, the total is $598, $1 less than the entry-level Neo.

For someone who wants a "real" laptop with more flexibility than an iPad, getting the $599 Neo is a no-brainer.