Comment by fbrncci
9 days ago
Marketing for founders in 2026: just buy ads and invest into actual marketing. Because everyone else is busy spamming SaaS directories, subreddits and twitter (often with sock puppets) and wasting everyone’s time.
9 days ago
Marketing for founders in 2026: just buy ads and invest into actual marketing. Because everyone else is busy spamming SaaS directories, subreddits and twitter (often with sock puppets) and wasting everyone’s time.
My weekend side project just took over my life. It needs "actual marketing" expertise. As in, I know how to set up search console, semrush, and I know decent SEO concepts to grow organic SERP performance. I am coming up the charts there.
However, I have friendly investor interest. The only place I can imagine spending money on this project is on Google Ads. I have no real idea of how to create and manage Google Ads these days. So, who do I hire? Does anyone have any recs for what I should do? Is there a service, or a go-to consultancy with a small minimum spend requirement?
I’m building this for pay as you go agent first GoToMarket engine, but I wonder if I should offer fractional GTM services.
Feel free to contact me through my profile if you need help with this.
Marketing is a lot more competitive, convoluted, and rapidly changing. However, in the world of “How to get consumers/customers/clients to buy more” three things still remain and the idea would be to know when to pull which strings.
The three are “Owned, Earned, and Paid” Media. The best is when you own or can control the distribution channels.
You stop paying for ads and the product link disappears. Reason why founders tend to go for reddit is because it gets indexed by Google and LLMs and the link gets 'preserved'.
What is your experience in stickiness of users after acquisition via Ad? Given crack down by reddit mods for posting links - I am considering just buying ads.
What is "actual marketing" these days, if not spamming socials?
Understanding how to run paid advertising well beyond throwing money and a budget at a campaign and calling it a day. It’s generally not covered by most solo or bootstrapped founder guides, but in 2026 it can make all the difference. And it may take WEEKS before a campaign can mature before it shows results; depending on the chosen advertiser… which is a little counter to what people want (immediate results, first 10 users, 100 waitlist signups, etc).
You can still pay someone else to spam your product on social media at a fraction of the cost of paid ad campaigns (and a fraction of the results).
Where can i learn more about it?
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Ads are trash unless you already have PMF, and even then they're often still trash if you don't do it right or you don't have the right kind of product.
I consistently launch small vibe codes products. Slap ads on them and after a few weeks decide what to do with them without launching them anywhere else and am seeing good results. I see little to no reason to even launch them any other way at this point.
Which ad network do you use? Google, Meta, TikTok? I imagine you had pre-existing experience especially if it's Google, it's rare to get good RoI out of it unless you really know what you're doing. If you go with the defaults you'll get a few thousand "clicks", zero actual users among them.
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How do you make the ads themselves? Are you a content creator yourself? Using AI? Hiring someone to make them?
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Ads as a product validation strategy is old, and used to work great, but now is saturated and produces meh results in most niches.
If you're getting >CLV from your advertising cost of customer acquisition without PMF you're doing exceptionally well.