Comment by defrost

Dyson is doing strawberries

* https://dysonfarming.com/strawberries/

* https://www.youtube.com/watch?v=FA6BCIWPJ30

The rationale there is a combo of profit (from off season strawberries) and mark-up possible from unique branding (Dyson) and social fuzzies (eco-friendly, etc (regardless of cold economics)).