Comment by acdha

Here in DC is pretty similar - I just checked the Silver Spring Regal and it’d be $82 plus tax for an 8pm showing tonight. I think part of this is the push to promo/membership programs — if you’re price sensitive, you’re not paying $9.54 for a medium soda (not making that up) so they make their margin on the people who just pay and everyone else gets some kind of discount program which gives the company data mining / ad revenue opportunity.