Comment by keybored
6 hours ago
Businesses need, or at the very least strongly want, to increase profits. There’s not like there’s any end to that supposed algorithm. And it gets harder and harder as time goes on.
And as usual the cart is put before the horse. Businesses just don’t answer to consumer demand. They very strongly set the terms for it. And if consumer demands go down? That’s what the marketing industry is for. To create new demands.
Some Hank Hill person isn’t the one who designed e.g. America to be car dependent. The car lobby did. But typically Hank Hill gets blamed when he chooses to live two hours from his workplace because home prices are too high, taking the bus takes twice as long and train does not exist so he uses a car to commute, and he consumes beer in his freetime to unwind from the job he chooses to work at, and he isn’t great at recycling. (This might have deviated a little from the real-life Hank Hill.)
A lot of growth activity in businesses is zero sum, if it isn't increasing the efficiency of production. Businesses can't create demand from thin air with marketing.
Total productivity of the world is number_of_people * productivity_of_human. There's growth whenever these terms grow. People want to produce at least as much as they want to consume. So, growth is caused by more people being born, or people adopting more efficient methods of production, up to a limit where their all needs are met.
> Businesses can't create demand from thin air with marketing.
I would never suggest ex nihilo demand. There’s always some seed.[1]
Women back in the day didn’t smoke. Untapped market. A marketing campaign convinced a lot of women that smoking was something that liberated women did.
I’d say convincing people that replacing clean air with carginogenic fumes gets pretty close to a manufactured want.
[1] For cigarettes: maybe stress relief from nicotine.