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Comment by UqWBcuFx6NV4r

13 hours ago

Thanks for doing the legwork. Any “nehhh apple BAD they make products for IDIOTS!” comment should be treated with skepticism, as usual.

4 comments

UqWBcuFx6NV4r

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whaleofatw2022  12 hours ago

Idk im not sure why they bought Beats aside from marketing hype in the first place...

  • JSR_FDED  8 hours ago

    Beats is a $1B+ a year business. Investment-wise it was a no-brainer.

    Cultural cachet of Beats - note how Apple kept the brand.

    Jimmy Iovine & Dr Dre showed them how to tap into a new demographic.

    It helped Apple get up and running with streaming faster, they needed to compete with Spotify.

  • AdamN  2 hours ago

    The Beats brand was a great entrée to an entire market segment that Apple was trying to better access. I'd say it was a masterful acquisition (and integration).