Comment by davidhunter

If you don’t understand then you should invest some time learning microeconomics, marketing, and moats. Principles from (at least) those 3 areas are involved here.

To give 3 examples:

1. The marginal value of these products is in the mind of the individual buyer. No individual is buying both the AirPods Max 2 AND the MacBook Neo for personal use. You can’t compare marginal value across two different individuals.

2. The MacBook Neo has a different set of substitutable goods vs the AirPods Max 2. This affects margin. AirPods Max 2 buyers are likely heavily bought into the Apple ecosystem already.

3. With the Neo, Apple are in some sense subsidising entry into the Apple Ecosystem and ‘getting them young’. Wouldn’t surprise me if there’s zero or negative margin. With the AirPods Max 2 they are exploiting people who are already bought into the ecosystem. Margins will be high.