Comment by AdamN
4 hours ago
The Beats brand was a great entrée to an entire market segment that Apple was trying to better access. I'd say it was a masterful acquisition (and integration).
4 hours ago
The Beats brand was a great entrée to an entire market segment that Apple was trying to better access. I'd say it was a masterful acquisition (and integration).
I completely disagree.
Beats brand basically disappeared after that or at the least has become "uncool".
Apple had iTunes already, they very well could've acqui-hired and improved their service themselves.
Apple music slowly died and is only becoming resurgent now, many years later.
Beats (or I guess Apple under the Beats name) still make H1/2 based in-ears that are generally well received.