Comment by specialist

> don't believe that Facebook/Meta would continue to grow next year

Huh.

The time I worked at a hyper growth company, us working in the coal mine had much the same skepticism. Our growth rate seemed ridiculous, surely we're over building, how much longer can this last?!

Happily, the marketing research team regularly presented stuff to our department. They explained who are customers were, projected market sizes (regionally, internationally), projected growth rates, competitive analysis (incumbents and upstarts), etc.

It helped so much. And although their forecasts seemed unbelievable, we over performed every year-over-year. Such that you sort of start to trust the (serious) marketing research types.