Comment by paulirwin

As a vegetarian of 20 years, I like being able to go to restaurants and have something that is on par with what my friends and family are eating (although I do prefer Impossible to Beyond, by far). Even without friends and family, there's a social (and distinctively American) aspect to being able to have a realistic burger and beer at my local sports bar/grill and not just have a salad or some Sysco frozen black bean burger.