Comment by rambrrest
5 days ago
Somehow I liked the goal of Beyond meat, but could never get past the fact that it is too "processed". My rule of thumb regarding food is that the less the processing, the better. I think I was the ideal demographic - meat eater, who doesnt want to kill animals. Id rather have vegetarian alternatives rather than beyond meat.
I think this is an example of an idea which looks great in the hype phase, but doesnt translate to real world traction.
It’s a company that turns plants into meat like substance. There is no plant that grows like this, of course it has to be processed to get from its original form to the new form.
Likewise, not all processing is bad. Cooking food is a form of processing and just makes the nutrients much more easy to digest.