Comment by PaulHoule

Well... I think Apple's monitors are a clear expression of the dark side of the brand. I mean, fanbois have rewarded them for something that doesn't really deserve reward. I mean, a few people can afford to pay 3x what a monitor is worth for a monitor which only works with one brand of computer. [1]

I think it led to the AVP product failure because "of course people are going to spend $3000 so they can be the lonely guy watching a movie and popping popcorn all alone". Had Apple customers given them some discipline (like "I could buy three monitors for that price") they might have made the AVP compatible with immersive games or tried to pack them in with seats of Dassault 3DExperience or something better than that.

See Clayton Christensen's idea of "disruptive innovation" which blames the customers of firms for being uninterested in new and appropriate technology. Since his work got famous we've seen an epidemic of companies like Microsoft that, from the viewpoint of customers, look like they are high on drugs, because they're afraid their current customers will keep them stuck in the past.

[1] to be fair I have a lot of computers, including weird SBCs, it's a regular occurrence that I need to plug something into a monitor, any monitor, for a few hours.