Comment by hidroto
6 hours ago
It has been that way for a while now. I see Veritasium video titles and thumbnails change quite often, it can be quite annoying as it sometimes gives the appearance of it being a whole new video.
A/B testing a title feels wrong to me, its almost as bad as A/B testing a UUID. Just pick a title and stick to it unless you need to fix a factual error.
Titles and thumbnails have a huge impact on video performance, and when it's your main income it seems reasonable to try to marginalise the impact.
And video performance = ad revenue.