Comment by DeathArrow

>I often find myself thinking about the philosopher Alasdair MacIntyre, who argued in the introduction of After Virtue that modernity had destroyed the shared moral language once supplied by traditions and religion, leaving us with only the language of individual preference. Virtue did not disappear, I think, so much as it died and was reincarnated as the market. It is now the market that tells us what things are worth, what events matter, whose predictions are correct, who is winning, who counts. Money has, in a strange way, become the last moral arbiter standing—the final universal language that a pluralistic, distrustful, post-institutional society can use to communicate with itself.

After traditions and religion become less important, virtue wasn't replaced by money and market but by status seeking. We are all now comparatively rich to how we were 50 years ago or to people from third world countries. So money doesn't make a big difference, but status does. Followers, approvals, being highly viewed in a particular niche is much more valuable for many people than money.

And even money, when they are important, they aren't important because one can buy good and service, money are important because they can confer status.

So my conjecture is that it's status seeking what might be the end goal for many people in the West and what is provoking big issues for societies, like severely declining birth rates.