Comment by solfox
6 hours ago
> I think their shipping took 2 days
Yeah, it was fast. And yet, for it to work financially, they were still using plain old USPS. The trick (which required the levels of volume they had at the time) was to have a bunch of distribution centers positioned all throughout their service area. For a modern day service trying to do the same with significantly less volume, they won't be able to afford the extra distribution centers.
They also had an agreement with the post office to register the disk as returned the moment USPS scanned it.
We also (I worked there at the time) had software that basically said, "Joe watches all of his disks every weekend and drops them in the mail on Tuesdays, let's just assume he's going to do that and ship his new disks Monday morning". And other such predictions.
If you had a very regular viewing behavior you could have your new disks the same day as you shipped your old ones. To the customer, it was magical.