Comment by runako
5 hours ago
Some context.
Worth keeping in mind that Twitter/X is something like the 8th largest US-based social media site. Like it's ~1/6 the size of Facebook.
It's in all probability smaller than Pinterest (we cannot get trustworthy numbers from Twitter/X). LinkedIn is 2x its size, and real people across a swath of society use it. Knocking Threads for the Instagram distribution is silly because part of the point of posting is to get distribution. This is a PLUS for Threads, which organically is still close to Twitter/X's size.
Nobody is saying it's urgent for brands to be on Quora, a close size mate.
Of these sites, Twitter/X is the only one that (effectively) requires brands to pay to post.
BlueSky and Mastodon are much smaller than Twitter/X, and they're staying on the platforms, so this is a moot point.
Smaller platforms with more engagement? Entirely possible they reach more people on those platforms.
In any case, my point was more about the silly idea that it's imperative for any organization to be on the 8th-largest US site.