Comment by fragmede

If it's being sent to another developer then asking them to run xattr -rd com.apple.quarantine on the file so they can run it doesn't seem insurmountable. I agree that it's a non-starter to ask marketing or sales to do that, but developers can manage. Having to sign and then upload the binary to Apple to notarize is also annoying but you put it in a script and go about your day.

But Apple being "completely open", it is not.