Comment by amarant

Yup, this whole thing is quite typical for my generations attempts at activism: they always end up as marketing pawns for the very thing they set out to stop.

This whole "this model is too dangerous" ploy originated from (in my opinion severely misguided) activists who wanted to stop or slow AI development down as much as possible, spreading outlandish Doomsday scenarios wherever they could.

These online-first activists have always been a key driver of the success of the very thing they fight. They share the offending thing among themselves, making it go viral in process, and soon baiting these groups is the best marketing imaginable.

There were some rather interesting studies made on the subject around 2011, I particularly remember one made by Swedish jeans brand cheap Monday, but i can't find it now.