Comment by Gigachad
17 hours ago
People like features, benefits, and outcomes. AI isn't a feature, it's a technology that can enable features. But it's being marketed as the only thing that matters.
The user does not give two shits if the new laptop "has AI". This is how Apple has been killing it lately, they market the macbooks being powerful, cheap, with long batteries, and a premium feel. Things the user cares about. Most of the stuff marketers are just blanket labeling "AI" will eventually be shuffled to the background and rebranded with a more specific term to highlight the feature being delivered rather than the fact it's AI".
Nailed it.
I reckon most humans never learn the valuable lessons of the past.
As you put it - nobody cares about the technology in and of itself. They care about “ok cool what’s in it for me?”. That’s what determines their decision to purchase/use a thing.