Comment by Anamon

Tough to define and enforce, though.

It reminds me of EIG (Endurance International Group), who at least at one point owned a large portion of major mainstream webhosts (including Arvixe, Bluehost, Hostgator, A Small Orange, Site5...). They "streamlined" them all into one big operation, with reliability and customer support going to shit for every host they bought. But they kept all the brands separate, so people kept bouncing from host to host, wondering why they were all so shit, not realising that they never actually switched providers.