Comment by npunt

You want to be careful about who your customers are, and what they will do to you as an organization. Enterprise customers create enterprise teams create enterprise culture creates enterprise rot. Apple is wise to play to their strategic position as a consumer product company that lives or dies on great product, because when the buyer is the user thats what they demand.

The real strategic risk for Apple is if it overly locks-in users and falls back into complacency. The discipline of having to continually win customers with better product is ultimately the only thing that will cause them to thrive long term.