Comment by twoodfin

Indeed, Tesla is probably the bull case for an “Apple Car”. IIRC there were rumors a decade ago that Apple even considered buying Tesla rather than develop “Titan” entirely in-house.

But I think Tesla shows the limits of Apple’s approach in the car market: Imagine a Model S that is maybe 50% better across design, materials, features, UX. That’s still not a “leapfrog” product the way the iPhone was years ahead of the smartphone competition when it was launched. It couldn’t justify also being 50% more expensive.