Comment by skeledrew
15 hours ago
To play devil's advocate, without A/B testing a lot of decisions would be made with insufficient relevant data, and lead to subpar results that affect the many negatively form the road.
15 hours ago
To play devil's advocate, without A/B testing a lot of decisions would be made with insufficient relevant data, and lead to subpar results that affect the many negatively form the road.
counter-point : the companies that are most famous for A/B testing routinely are also the ones with the most notoriously non-existent customer service departments globally, facebook/google/amazon/ebay. Groups that harbor dissatisfied customers by essentially being 'the only show in town.'.
so, what i'm saying is : I think a lot of companies align themselves with the cash first and then measure whether or not the negative image/user impact is manageable .
(in fact I know they operate this way.)
A lot of decisions made with A/B testing are also made with insufficient relevant data, but it's less obvious since it's easy to think the A/B results cover everything.