Comment by throw0101d
8 hours ago
> Until now Apple hasn't addressed the mass market in nearly two decades.
Going back to 2008:
> But the most fun on the conference call came when he parried analysts’ questions about new product areas that Apple might or might not enter. A recurring question among Apple watchers for decades has been, “When is Apple going to introduce a low-cost computer?
> Mr. Jobs answered that decades-old complaint by stating, “We don’t know how to build a sub-$500 computer that is not a piece of junk.” He argued instead that the company’s mission was to add more value for customers at current price points.
* https://archive.nytimes.com/bits.blogs.nytimes.com/2008/10/2...
USD(2008) 500 = USD(2026) 760:
* https://www.bls.gov/data/inflation_calculator.htm
which is about what the Neo costs.
There is more to it than just accounting for inflation. Apple has done a number of other things in the meantime, including designing and manufacturing their own chips, that have changed the economies of this. Until the very recent RAM price explosion, a sub $500 computer in 2008 was probably more like a sub $350 computer today.
Inflation goes up - someone who could buy a $500 computer in 2008 should be able to buy a $766 or so computer today (cite: https://www.usinflationcalculator.com)
But today, if you can finagle the EDU discount, you can get a MacBook Neo for $499 ($600 without) which apparently isn't really compromised in any major way.
> Inflation goes up - someone who could buy a $500 computer in 2008 should be able to buy a $766 or so computer today
It should also be noted that technological advances tend to be deflationary in general: regardless of real or nominal dollars, the chips/storage/etc you can buy today were sometimes not even available in the past at any price.
Edit: e.g., see 1991 Radio Shack add:
* https://news.ycombinator.com/item?id=45161816
2 replies →
Yes, I'm aware how inflation works, you missed my point. Many technology things have effectively gotten cheaper over time, when you account for overall performance/specs/capabilities/etc. The "we don't know how to make a $500 computer that doesn't suck" statement of today would be more like "we don't know how to make a $350 computer that doesn't suck".