Comment by xondono
15 hours ago
But that isn’t the point at all.
For most businesses, you’re not the target audience of your website, your potential customers are.
15 hours ago
But that isn’t the point at all.
For most businesses, you’re not the target audience of your website, your potential customers are.
Yes. That’s the point. You’re in a conversation with your customers, their website interactions is your opportunity to develop your identity/brand. The way you yourself (assuming you’re the founder for example) feel about it does matter quite a lot
This is how your company goes broke. There was a company, Amie, that had this [0] as their landing page initially, without the /art path. Guess what, visitors didn't convert, and then the company redid their landing page [1] to actually explain and convert customers. They literally host their prior landing page as "art" because it was so terrible at acquiring customers.
[0] https://amie.so/art
[1] https://amie.so
They had a "normal" page before the art one for the longest time according to my memory but confirmed by web archive.
Also: the current website is for a different product altogether. They pivoted.
Attributing low conversion rate to the style of the page isn't really fair when it was apparently a last attempt at attracting customers for an idea that was eventually abandoned.