Comment by _fat_santa
12 hours ago
One distinction the author didn't make was personal sites vs product / services sites. My personal site is for me, but the site for my SaaS app? That's for my customers.
12 hours ago
One distinction the author didn't make was personal sites vs product / services sites. My personal site is for me, but the site for my SaaS app? That's for my customers.
_should be_ for your customers.
Business minded folk can convince themselves that "ads are for the consumer because they benefit from knowing about our great deals!" but everyone else knows that ads are for the business to increase revenue. If they didn't increase revenue, the business wouldn't do it.
If your website provides an actual utility, then that utility is for the customers. Everything else on the site (upsells, cross sells, branding), is for the business.
They increase revenue by...getting customers. Therefore everything on the site is for the customer, in terms of acquiring them.