Comment by bisby

_should be_ for your customers.

Business minded folk can convince themselves that "ads are for the consumer because they benefit from knowing about our great deals!" but everyone else knows that ads are for the business to increase revenue. If they didn't increase revenue, the business wouldn't do it.

If your website provides an actual utility, then that utility is for the customers. Everything else on the site (upsells, cross sells, branding), is for the business.