Branding, you're never in doubt when some YouTuber is building a PC using Noctua fans. There's probably some weird psychology in the colour as well. Why would anyone want a fan in such an ugly colour, unless it's really good. The weird beige and brown is highly recognizable, and even if you already don't know about Noctua you're likely to ask questions about the fan solely based on the colour.
The black fans are really only needed by those who build show piece in those cases with glass panels, but they might equally well need white fans, which Noctua doesn't make. Personally I don't really care about the colour of my fans, you can't see them anyway.
Yes. In marketing it’s called observability, and it’s why even high end designers are writing their brand names in huge letters on goods (well also to improve IP protection)
Apple’s white earphone cables are a classic example. Back in the iPod days everyone could tell who had an iPod versus off brands (many of whom, of course, existed long before iPod).
They are enthusiast targeted brand and majority of enthusiast (heck even entry level cases) have windows in it.
Enthusiasts care about the details - airflow, cable management and of course aesthetics. Noctua doesn't. I respect their engineering/no bullshit approach, the price bump is worth it but they lost my money on multiple builds by sticking to their 'brand color'.
They're the Soylent of the fan world - everything you need but spark zero joy.
I'd be interested in seeing sales figures for same fans in their brand and other colors.
A large part of their business is also industrial applications. I doubt industrial customers care much about the colour and more and volume discounts and ability to provide custom solutions.
Noctua fans have a distinct look, you could say the same about black, if you want to black them out just get a case that hides them since that would look the same.
It's surprising that there's enough of a market for a fan in any alternative color that it's worthwhile to spend this amount of development time on it. There are enough marginal fan purchasers who don't buy the original colored ones and will buy the black one?
Branding, you're never in doubt when some YouTuber is building a PC using Noctua fans. There's probably some weird psychology in the colour as well. Why would anyone want a fan in such an ugly colour, unless it's really good. The weird beige and brown is highly recognizable, and even if you already don't know about Noctua you're likely to ask questions about the fan solely based on the colour.
The black fans are really only needed by those who build show piece in those cases with glass panels, but they might equally well need white fans, which Noctua doesn't make. Personally I don't really care about the colour of my fans, you can't see them anyway.
Yes. In marketing it’s called observability, and it’s why even high end designers are writing their brand names in huge letters on goods (well also to improve IP protection)
Apple’s white earphone cables are a classic example. Back in the iPod days everyone could tell who had an iPod versus off brands (many of whom, of course, existed long before iPod).
They are enthusiast targeted brand and majority of enthusiast (heck even entry level cases) have windows in it.
Enthusiasts care about the details - airflow, cable management and of course aesthetics. Noctua doesn't. I respect their engineering/no bullshit approach, the price bump is worth it but they lost my money on multiple builds by sticking to their 'brand color'.
They're the Soylent of the fan world - everything you need but spark zero joy.
I'd be interested in seeing sales figures for same fans in their brand and other colors.
A large part of their business is also industrial applications. I doubt industrial customers care much about the colour and more and volume discounts and ability to provide custom solutions.
Im an enthusiast, Noctua color scheme sparks joy for me and are esthetically pleasing. Just saying…
Noctua fans have a distinct look, you could say the same about black, if you want to black them out just get a case that hides them since that would look the same.
Who's looking at a damn fan? My lord. This is like caring what colour the filters in my air conditioner are.
Idiots will have anything marketed to them.
Which is why they focus on getting a fan out before adding a second color
Calling people idiots for having different taste? You truly are a muppetman.
It's surprising that there's enough of a market for a fan in any alternative color that it's worthwhile to spend this amount of development time on it. There are enough marginal fan purchasers who don't buy the original colored ones and will buy the black one?
Why do Ferraris seem to almost always made in red?
Because nobody wants a brown one?
Brown is for Lamboghini
https://www.topgear.com/car-news/retro/lamborghini-has-resto...
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It's called Resale Red for a reason.
Because I like the brown/beige colors?