Comment by RugnirViking

> The internet only took off because the primary business model which ran on ads

No? It took off before advertising was widespread as a primary or sole funding business model? Also there's literally nothing about advertising that requires data collection about users. Sure they love to do it, and they might even believe that it helps their profits in some way. But it's not inherent, they got along just fine with billboards and newspaper classifieds. TV ads never required personal information. Not did pre roll cinema ads, or radio adverts. Nobody was bemoaning in the streets that they couldn't possibly find anything to buy