Comment by robotresearcher

4 hours ago

And that’s without mentioning XBox, a brand they built up to be pretty good over many years, and now they don’t seem to know what to do with.

They have a HW+SW+store ecosystem right there. Gently stagnating.

I dunno about "gently". The XBone was a pretty major face-plant and so was the Series S/X split. The only really successful Xbox was the 360, and that's mostly because Sony went mad with power while designing the PS3. It also helped that PSN was a disaster compared to Xbox Live in a generation where every game had a multi-player mode side-car'd onto it.

D'oh, that's the most obvious example and I completely missed it. Even then, they were somewhat hamstrung by weird decisions - RROD as mentioned, but also remember their hard drive/memory card scheme for the 360? They HAD their family room Trojan horse, at the nascence of streaming and HD broadcast - imagine if they had gone full Nintendo and pushed a TV tuner and/or integration with cable networks? Truly an Xbox, the only one you need under your TV.

It's crazy how the corporate machine just chews up obvious courses for sustained profitability and customer delight and spits out expanding batteries and DRM.