Comment by Lucent
20 hours ago
Costco's gimmick is relieving you of choice and price shopping. They find the best stuff and don't mark it up. If Consumer is your identity yet you fear executing its labors, let Costco step in and become your denomination of consumerism, complete with tithe, proscribed usury, and communion hot dog.
I wouldn't call it a gimmick when the business has been so successful for so many years. They target educated shoppers who want to buy quality at minimum markup and not think too hard about it. If I want a TV, I know Costco will have good ones at a good price. If I need socks, same. Their food is cheaper and better than Kroger. It's just a win-win for shoppers and Costco. The only tradeoff is selection and dealing with the crowds.
What you wrote sounds intelligent but belies an ignorance of the business model.
Parallel to that, I have to imagine Costco makes a lot of money off of impulse purchases, which are induced by uncertainty in the specific items they will have available, plus mutable store layouts.
Long ago in undergrad I took a retail marketing class and we did a field trip to Costco; the GM told us it was part of their policy to rearrange parts of the store occasionally so that you had to browse the entire place to check off your shopping list. This increases the likelihood that you stumble across new products. So it’s this combination of “best price/quality without decision fatigue” plus some impulse buying that works for them. The fact that they are figuring out the price/quality trade off for you up front probably also makes it easier to impulse buy with fewer regrets.
I have seen things move for no reason, but I have seen things remain where they are for a decade. I am in south bay and go to Sunnyvale Costco. They move their bread, the oil and bunch of stuff many times, but the wine (which I do not partake) has not moved, the batteries are exactly in the same spot for decade(s), I find my dishwasher liquid exactly in the same spot, and although I do not consume it any more, but I am 100% certain the eggo waffles have not moved an inch in 2 decades. Yes toilet paper has moved but it is right adjacent and is explained by making it easier than harder to find things.
Maybe it depends on the GM.
Hope I do not jinx it :)
Yea so true. Unlike many with families here, I (a single 26M) recently got a costco membership for the gas savings, whenever i stop by costco in the middle of the month, i'm looking for one or two things. This time it happened to be peanut butter, it's insane the amount of times I had to tell myself, no you dont need this, get peanut butter and leave.
Ofcourse it's very convenient that their app doesnt show what aisle things belong to so that was a fun realization.
The word is treasure hunt. Stores like Costco or TJ Maxx (there are others) use what they call the treasure hunt. They design the whole experience around you walking around hunting for that new piece of treasure that you have to buy.
Yeah, this right here. I don't want to sift through thousands of options. Sometimes I just want a widget that is good quality and I don't want to get ripped off.
Exactly. Competition and choice is good for the market, but the ideal shopping experience is where there is exactly one option and it satisfies your needs.
Identifying as a rabid consumer is not a requirement of appreciating Costco. The end result of that gimmick is that it feels like they're looking out for their customers and offering them a valuable service as opposed to trying to suck them dry. Buy this blender; don't buy this blender; they don't care, just know that this is probably the one that will best meet your needs, it's the best deal you're going to find on it anywhere, and if you're unhappy with it for any reason they'll take it back.
It's a gimmick only for those who get sucked into buying things that they don't need. I've been a Costco shopper for decades, and sure have succumbed to some useless stuff, but my Costco list is 90% the same month to month. I get appalled when I see the same items on my list, that are smaller and in a pack of 1 instead of 2-4, for more money at other stores. If electronics were just like food, it would be like seeing a Macbook Pro for $2000 everywhere but it was $799 at Costco.
actually a 2pk for $2200 :P
Some companies serve the people and some companies want people to serve them.
The sabbath was always meant for man and that makes a lot of people very angry because whatever ideological or religious lip service someone gives their behavior demonstrate they hate man, or more subtly, love mankind like dollars in their pocket, stripping humans of their humanity.
This mendacious attitude is also a major driver of enshitification.
The internet and executive social distancing has made a huge swath of people lose touch with how unique individuals are, so they treat humanity with the bigotry and coldness that the law of large numbers has lead them to, which is ultimately very mean.
a bit out of left field. tell us how you really feel... about something that's definitely not this topic because this is nonsense
> If Consumer is your identity yet you fear executing its labors
This is an interesting take. Spending hours min-maxxing the "best" combination of product/price in every given category has always been peak consumerism as an identity to me. Subreddits filled with tens of thousands of posts and strongly held groupthink opinions about why knife brand x is the best option for you to open your amazon packages, or how much you need to try the new mechanical keyboard switch collaboration, deep dives on wirecutter, waiting for the right sale, etc.
I go to costco because I don't want to do any of that for my groceries and basic home needs. I need oil for my car this weekend, and beer and burgers to hang out after I'm done with it. I don't want to spend 10 hours reading about the best 5w30 oil (or should I get 0w20?), I want a high-quality option at a fair price.
The entire activity of going to buy a few things for around the house during the weekend is something that is performed by a consumer. This guy is exactly talking about you, but you aren't seeing it because your own internal identity isn't Consumer it's something like "guy who wants a chill weekend." However in the marketplace your identity is consumer.
I think we're just arguing semantics at this point. From an economic definition you, me, and everyone else who has to exchange money for goods and services is a consumer. I'm referring to consumer culture/consumerism, which wikipedia defines in a cleaner way than I can. Buying groceries period makes you a consumer, having a weird sense of superiority because you go to a specific grocery store is consumerism.
> In contemporary consumer society, the purchase and the consumption of products have evolved beyond the mere satisfaction of basic human needs,[1] transforming into an activity that is not only economic but also cultural, social, and even identity-forming.
[1]: https://en.wikipedia.org/wiki/Consumerism
What point are you even making?
We all have to eat, we all have to wipe our asses, we (mostly) all need to change the oil in our cars.
I don’t really see the purpose in describing the purchase of necessities as an identity.
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Open your car’s manual, or pop your hood and it’s likely written on the oil filler cap.
But you can spend endless time reading forum debates about whether the OEM specification is the optimal one for any given car, complete with lab test results, which was the point I was making.
I often times walk through a local store chain and see 30 types of mustard on the shelves and I think to myself: “Who needs so much choice?”
Another thing on the top of my mind is oatmeal - I’m not a oatmeal connoisseur but I can’t taste the difference between the 5-10 types of oatmeal in the store, not that I’ve an active choice to try them. Do we need that much diversity in oatmeal choices?
And so on and so on.
unfortunately when there are so many choices the usual reason is because they are all bad...
If there is wine on the dog, i I'm 100% in.
One area where I'd say Costco -is- a let down is electronics. Yes, you don't always need the latest and greatest, but in my area Costco was selling 2 and 3 year old model TVs that have been superseded by the manufacturer at their (low but still retail) same prices.
Also the reason that small specialty shops, and mom-and-pop grocery, fruit, dairy, bakeries and butcher shops are largely gone. They just cannot compete with Costco and Sam's Club/Walmart's buying power.
A specialty shop can probably survive Costco much more easily than they can survive Walmart or any other conventional (American) grocery store. The grocery store carries 20 or 30 different olive oils, to select one example. Odds are all the snobbiest will find something they like... odds are even decent that in a blind taste test even the snobbiest would find something that they would be horrified to discover came from a normal grocery store.
Costco carries one or two options for a given thing, and are outright missing many things you might want. As nice as Costco is for buying things on a budget when you're going to use them up fully, I think it would be a bit of a challenge to make them your only grocery source. Doable as a sort of self-imposed challenge, no problem, there's certainly enough for that, but you'd be missing a lot of things, and/or wasting money on huge quantities of things you won't use. The quality is generally pretty decent (I may have more brand loyalty for "Kirkland" than almost any other brand) but not necessarily the most premium options. If you are the type to even consider the specialty shop in the first place you're more likely to be unsatisfied by Costco than a grocery store.
Costco is for bulk staples and commodities for me. Products that I really don't need the best of the best for, good enough is good enough and as long as I can use it all before it goes bad, I'd rather not waste more thought than needed for it. Milk, eggs, flour, flowers, microfiber towels, batteries, salt and pepper.
Then for all the niche stuff that I do truly care about, there's the specialty stores or really the farmer's market. That's where I'll indulge for the first press seasonal olive oils, all sorts of pluot/apriplums/plumpicots combinations, short shelf life wild berries, blueberry/orange/mint blossum honey and whatnot.
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Actual specialty shops survive just fine. There's plenty of value in real expertise. Run-of-the-mill stores selling the same commodity at a higher price are simply inefficient.
The idealized small mom-and-pop shops were largely put out of business by WWII and rationing more than anything. Supermarkets and department stores have more or less been the norm in the US since long before Wal-Mart began spreading across the country.
There are still plenty of produce stands, bakeries, and butcher shops in the country. Most of what was driven out of business were small bodega-style corner stores.
I would argue that corner stores were also driven out of business by suburbanization. If no one is within walking distance to a corner store, then it's not going to survive. Fewer people are going to drive to a corner store that costs more and stocks less than a supermarket.
They mostly exist now in a different form as gas station markets, or in dense urban areas like NYC, or some central business districts.
I will not buy coffee at Costco. I've had Costco coffee beans and it's terrible. I only buy premium beans at specialty shops and always will. The masses can drink their subpar coffee from Costco if they wish.
I remember reading costco has leverage on their supplier-producers, enough that they than enforce better standards above regulation (i.e. meats/produce), which is something mom-pop can't do.
99% of the reason for the mom-and-pop groceries dying out is that "our" Federal Gov't decided that it would stop bothering to enforce the law - https://en.wikipedia.org/wiki/Robinson%E2%80%93Patman_Act
And note how the modern Democratic Party - the originators of that law back in 1936 - utterly failed to give a crap about the issue.
Robinson-Patman is a bad law. Even if it were a good law, it would be effectively impossible to enforce equitably and not capriciously, which is probably why it hasn’t been.
The government telling competitive buyers and sellers which kinds of price negotiation are legal and which are not is terrible economics because it attenuates price signals.
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> note how the modern Democratic Party... utterly failed to give a crap about the issue
From the article on the Act -
"Enforcement of the RPA has declined since the 1980s. In 2022, FTC commissioner Alvaro Bedoya endorsed a revival of enforcing the RPA in order to curb price discrimination. In April 2024, sixteen members of Congress wrote to the FTC urging for a revival of the enforcement of the Act. In December 2024, the FTC sued liquor distributor Southern Glazer's under the Act, asserting that they charged small stores more than they charged large chains. On January 17, 2025, the closing days of the Biden Administration, the FTC filed a lawsuit against PepsiCo. In May 2025, The FTC voted to dismiss the PepsiCo suit but the suit against Southern Glazer's is proceeding."
It's a low bar but the Democratic party has given more of a crap about it than anyone else.