Comment by jagged-chisel
12 hours ago
Is this surprising? Expected? Simple observation?
Presumably these ads are targeted intentionally to their audience, and this research confirms it.
12 hours ago
Is this surprising? Expected? Simple observation?
Presumably these ads are targeted intentionally to their audience, and this research confirms it.
Given reported gender ratios I'm kinda surprised it's only 2:1. Supposedly 98% of problem gamblers online are male and I think it's like 3:1 in general?
They are trying to break into new demographics. For a gambling company, women gambling less is issue that can be solved only by convincing women to gamble more.