Comment by bodge5000
14 hours ago
> At this point I'm convinced that marketing has been completely taken over by shareholder shills, marketing to customers they wish they had instead of the real customers that exist.
A bit of a tangent here, but the tldr is that I think this has been the case for quite a while.
I don't have any stats to back this up, and maybe someone does and will prove me wrong, but marketing doesnt feel significantly more effective than it was, say, 50 years ago, and yet the main reason every scrap of data about our personal lives is harvested is supposedly for marketing. Maybe it turns out theres just not that much you can do with the data, I'd certainly hope so, but I think a lot of it is just down to the fact that marketing execs don't actually use the data in any meaningful way, like you say marketing to customers they wish they had to buy the idea they were gonna do either way.
Like I remember a decade or so ago, the promise/warning was that advertising and entertainment would seamlessly blend when it can be tailored to exactly you, to the point where people happily and willingly watch advertisements. We got the opposite, adblockers are extremely common, companies have to strong arm you into even looking at their ads, and people count down the seconds until they can press the skip button
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