Comment by benj111

We use this sort of short hand all the time.

There's "ye olde" in a gothic font.

Walk into a super market, every product is giving you non textual clues as to what it is, and why it's different from the identical thing right next to it.

You notice the odd ones out because you have to stop and work out what the thing is.

Edit. An example is spreadable 'butter', in the UK and Europe you can't say it's butter, it doesn't say it's butter, but I bet most people have never noticed that because it's in butter type packaging with the design language you'd expect.