Comment by ekidd
10 hours ago
Which as some running a website raises a fascinating question. If Google is just going to crawl my sites and present information as an AI summary on their site, then what exactly do I gain by allowing Googlebot to crawl my sites?
A couple of years back I worked with a company which maintained specific data which was the main traffic driver on that page. Google approached them and wanted to pay for the rights to get the data and display it on top of the search results, a feature which was fairly new back then.
This was an interesting dilemma because it was very clear that the money was way less than the loss in ad revenue due to traffic drop, but it was also clear that if we wouldn’t take the deal, a more desperate competitor would, which would result in the same traffic loss but without the extra google money. So the company took the deal.
History repeats itself here, with the difference that instead of paying for the data, the ai crawlers simply take it for free.
This reminds me of Walmarts squeezing strategy with all the manufacturers. Business with us at the price we say or out of business.
Yep, this is exactly why some companies simply don't work with Walmart.
But ultimately that strategy is good for the consumer right?
In this context, if Google is going to give me the recipe without having to scroll through the story, that seems like a win to me.
The ad-revenue driven Internet of web 2.0 is finally dead and I'm not sure I'm all that sad.
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it's because both google and walmart have too much market power
This is tough for the manufacturer, but great for the consumer.
I think it's a good tradeoff.
Real-world Prisoner's Dilemma.
It always comes back to game theory haha
[dead]
That doesn't feel like a repetition at all? You said that the first time there was "traffic loss but without the extra google money", but that this time there's no extra google money either way.
The part where data providers lose traffic because their own data is displayed directly on the google premises is what repeats.
"Nice data you got there, it'd be a shame if something were to happen to it"
The fact is that internet is already "tech giants own realm": the power is way beyond public imagination and affects all of us in real life on daily bases, but there are still people thinking they are not the "evil one" here.
It's a catch-22. Without google crawling your site, you don't get any new traffic. But with google crawling your site, you also might not get any traffic.
AI summarization has already causes issues for sites like rtings where people are no longer visiting the site but still making use of the data presented there. Leading to rtings not getting enough traffic to continue to post their data.
It is an existential crisis for websites and when they go away it'll be an existential crisis for AI.
> Without google crawling your site, you don't get any new traffic. But with google crawling your site, you also might not get any traffic.
I may be strange and unusual, but I just have never cared about my Google ranking. I know this makes me out of the ordinary among site owners but I have been humming along fine.
This certainly will disrupt traffic but for some of my sites I honestly think this is a good thing. I want you to want to be there, not just stumble upon my site because you happen to hit the right search keyword. Plus if it gets bad, this does create a new opportunity for others with cross linking and search.
Only issue is what happens when the company that owns the search and has a dominant share of the browser market flags your site with the good old "warning: potential risk ahead" when people try to reach it directly? And buries the "I know the risk let me through" deep in the browser settings. Advocate for different browsers? Google is pushing web attestation in one form or the other. I wish the future would look bleak, because right now it's looking blue, red, yellow and green and it's worse.
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> I have been humming along fine.
Do you depend on site visitors for making a living? That's what this is about.
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> Leading to rtings not getting enough traffic to continue to post their data.
And here I thought denying ad revenue to websites was the morally superior way to navigate the web...
That's some catch, that catch-22.
It's the best there is.
I see everything twice!
> Without google crawling your site, you don't get any new traffic
What about the stories of marketing managers who learned months after the fact that their credit card had expired and their google ad spend had ceased with no affect on traffic? Google isn't always an effective promotional vehicle.
What stories are they?
Sounds like a pretty ineffective manager: wasn’t buying the correct ad placement in the first place, used a personal card to sign up for an ostensibly corporate service, didn’t keep track of expiration dates for the card, and was also ignoring email notifications from Google about the expired card. Let me know if I’m missing any other reasons why this manager should be fired instantly.
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Internet is more and more becoming a commercialization platform. If you are selling something on your website, you still want Google (or ChatGPT for that matters) to expose customers to your product. The gate is the actual delivery of the product is behind a purchase/signup. Google and others want to control the entire customer journey, to the point the your website is simply a way to pass metadata to them. They are actually achieving this!
this kills the entire internet vibe of the 90s, early 2k
> is more and more becoming a commercialization platform
FTFY: "couple of decades since has become". The vibes of passion-driven 1990s started to be overwhelmed by the din of money right when the Internet has become a major commerce venue, some time in early 2000s.
Sites pay good money to appear on top search results. Looks like the future is going to be sponsored AI sources. It's going to be even more difficult to figure out if google is presenting you with actual information instead of just an ad
I write things on the internet because I want to share ideas. If someone reads my post and tells a friend, that's great. If an AI crawls my posts and passes along the ideas that's great too.
(It doesn't work for ad-funded writing, but while I have substantial sympathy there this has historically been an unpopular argument on HN)
Sure but this means that you’re no longer eligible to make living from your ideas, which can be fine by you but it eliminates entire class of people who used to make living from intellectual work.
This also could have been fine, it can bring back authenticity however for this to happen no one should be making money from it. Instead, only megacorps make money and they can just ignore your ideas and generate theirs. They control the distribution and the supply now.
Not making a living from ads specifically, sure, but many have things like Substack which actually directly incentivizes them to make good content rather than serving ads.
Setting aside ad-driven revenue - the ideas, when spat out by an llm, are disconnected from the author. If people like your ideas, they aren’t becoming fans/followers/long-term-readers. That means good luck leveraging some interesting writing into a book, a speaking tour, a podcast, or even any kind of consistent readership. The llm slurps up your content and monetizes it while you get nothing.
I'm not interested in a book, speaking tour, or podcast. I've never had consistent readership because I write about too many unrelated things. I blog because I have ideas I want to share; I don't feel at all ripped off.
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If your site is all about disseminating information (like Wikipedia), then Google would provide a free mirror of sorts.
If your site is about your product, Google won't be able to serve the sign-up page from AI; the traffic would come your way. Same for a site that sell something: the traffic you're interested in would arrive at your checkout page.
Paid-content sites and ad-supported sites are screwed though, on top of their being screwed by archive.is and ad blockers.
The really confusing part about the ad-supported sites is that most of them are supported by Google's ad products. So Google is eating their own lunch here.
Search Engine Result Page (SERP) ads shown on Google itself are far more valuable than display ads that get shown on random websites. Google has been slashing payouts to those sites for over a decade. More recentlt, they've been slashing search impressions to those sites as well. With search engine ads + Youtube ads + Play Store ads, they can probably cut out the third - party site ads business altogether and not miss a beat.
You're allowed to exist on the web. The alternative is you are pushed out, your site is not indexed and google / chrome labels it as a security risk when people are trying to reach it directly. The mandate is clear: give up the data or give up the spot.
The expected purpose of websites is to spread information, so whether users get it by making a request to your website or to Google is irrelevant. In fact, if they get it from Google it's better because it reduces website load.
If instead the purpose of your website is to manipulate users for financial gain (for instance by showing media attempting to manipulate their purchasing decisions, after receiving a bribe from a vendor), and the information is just a way to lure users, then maybe this malicious business model will finally be no longer possible.
What you gain? Nothing, but they and other AI companies have decided not to respect your robots.txt
There are other ways to block robots from crawling our sites. I have a robots.txt but place no faith in it, it’s just there because it’s cheap and does stop some of the crawlers.
That's Google making way for its disruptor. We'll see who that is. Imagine a search engine that just presents search results. Groundbreaking.
More likely you're going to get a search engine which returns results as short 5 second AI generated video clips with an infinite scroll.
(Torment Nexus rules apply here)
Free speculation: I could see a future where Google populates a footer on results with the website logos of the sources. Presumably, the new web will require users to memorize websites/brands and go directly to those sites if they see a lot of their results are being provided by one source.
Websites may go back to being simply labors of love.
> Websites may go back to being simply labors of love.
The situation may be even worse. Back in the labor of love era, at least webmasters could get feedback from readers. In the LLM era, readers may not even know that the site exists. Without feedback/community, the overall quality of those sites will decrease over time.
>I could see a future where Google populates a footer on results with the website logos of the sources.
ChatGPT/Claude does this today. I barely click or care for the source when they already have me the info I wanted.
My speculation is all information worth anything is going to be behind some kind of wall.
> ChatGPT/Claude does this today. I barely click or care for the source when they already have me the info I wanted.
Maybe I'm just #builtdifferent, but I click these a lot. Especially if I'm trying to research or make a decision on something, I want the actual source and not the potentially-fudged summary.
I click those all the time if it is something that matters and I wanna verify that the AI got it correctly.
Seems like a great way to end up knowing no real information and with no ability to analyse literature or think for yourself?
Not to mention the hallucinations
Google's AI summaries already do this. I occasionally click through to see the underlying source the AI summary leaned on to generate the response, but probably only ~20% of the time.
I rely far more on bookmarks and memorised URLs now.
It seems like they should have a model similar to YouTube. If I watch a video on YouTube made by someone, they get a little cash, and it ads up.
Similarly, if I use Gemini uses a website for an answer, it should pay something to those sites for the information it gathered. Sites would need to sign up to earn via Google, and I'd imagine there would be a certain threshold to cross to make it worth cutting checks... but that would make all these AI search tools feel much less scummy while providing site owners an incentive to keep sharing information on the internet.
Where a model like this would get messy is with sites like reddit. It's a very popular source for AI search, but the value comes from the users, not the platform itself.
Actually it cannot work this way, content creators make far more money from ads in the video itself compared to the one yt gives them. If it were for yt money alone basically we will still be in the 2010 yt: folks that doing it just for fun.
The problem with all this AI/llm stuff is that end users doesn't even know your tiny site with a lot of useful information exists at all.
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well its already happening and people are fighting over traffic crumbs already, they call it GEO
Maybe you want your ideas to spread? If your sites purpose is getting ad impressions then yea no point. But if your purpose is to spread ideas then it is still useful.
> allowing Googlebot to crawl my sites
As far as I know, you don't have a choice. They have no obligation to respect your wishes, and LLMs are legally allowed to scrape & republish your content.
except google does respect robots.txt so you do have a choice?
still respects robots.txt
> They have no obligation to respect your wishes
I have no obligation to not send all scraper-looking traffic to a black hole full of zip bombs.
There's always poison fountain - deliberately wrong source code.
Spreading malware to your website's visitors is wild and illegal in most jurisdictions. I certainly wouldn't confess about it online.
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You do have an obligation because what you are describing is illegal, at least in the US under the CFAA.
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Vastly less but still more traffic than if you didn’t participate. I’m sure they will calibrate it just so.
Websites tend to be updated and considered to be the source as well.
(You misspelled someone as some)
Google has always crawled your site and been an arse! Now you get to decide whether they are hallucinating!
You can drop pointers on Masto and other socials to your sites - that has not changed.
Do we need something else? ie you drop a link to somewhere else.
Can you actually prevent Google from crawling your site?
> then what exactly do I gain by allowing Googlebot to crawl my sites?
Mention
It's worse than that. They train their models preferentially on what they consider to be high-quality data. But if you look at the usual "references" on search queries, they're often just a post-hoc BS justification that links to spam blogs or Tiktok videos.
> what exactly do I gain by allowing Googlebot to crawl my sites?
Site traffic
Allow? Deep down, do you think you have a choice?
Mechanisms might exist to make you think you have one, the same way copywrite should prevent millions of books being gobbled up by TheZuck but ultimately do you really have a choice?
Rules and laws don't exists for you.
Yes, Google advertises its crawler IP ranges and it is quite easy to keep track of this and block them. But only if you control the infrastructure that your site runs on of course.
stego your site, google sees the red herring version, intended users see the payload.
this has been done before, quite often, but toward ends morally askew.