Comment by jgalt212

10 hours ago

How does this work for Google? I read it costs them $0.001 to perform a search. No matter how efficient their inference chips are, the new cost basis has to be 10X or more. And the zero click Internet not only kills ad supported content sites, it also kills Google SERP ad revenues.

I have to imagine that eventually ads will be integrated in, or they will change the layout so the ads are side by side with the AI and the SERP results underneath.