The gibberish brand names on Amazon are a formulaic way to streamline trademark registration which Amazon requires for some features on their selling platform.
Yes, they can. I suspect latin characters are used for practical reasons: compatibility with US expectations... some systems only accept latin characters and certainly your US customers wouldn't be able to search for chinese language characters.
The gibberish brand names on Amazon are a formulaic way to streamline trademark registration which Amazon requires for some features on their selling platform.
https://stemerlaw.com/2025/07/16/why-are-amazon-brand-names-...
I wonder if a name with CJK characters can be trademarked?
Yes, they can. I suspect latin characters are used for practical reasons: compatibility with US expectations... some systems only accept latin characters and certainly your US customers wouldn't be able to search for chinese language characters.
Nothing more reliable than good old SPLARGLE kitchenware
I got some of those from Ikea the other day, decent for the price
I think they just use random generators to make a 5 digit string and ship it