Comment by michaelbuckbee
5 hours ago
Search ads do seem like the one ad type that kind of flips that though. Where it's not based on some general set of interests, but literally the thing you're searching for at that moment.
5 hours ago
Search ads do seem like the one ad type that kind of flips that though. Where it's not based on some general set of interests, but literally the thing you're searching for at that moment.
They seem like that, but in practice, human marketers are your adversaries, and they're buying ads on targeted search terms. I can search "better pancakes than Waffle House" and a marketer at Waffle House will have bought the ads so I just see ads for Waffle House's pancakes. This is not actually useful to me at all.