Comment by drfloyd51

4 hours ago

I saw an add for a medicine that was new on the market and my friend who could use the meds, was unaware of its existence.

Now, after a doctor’s involvement, my friend is on the new med and it treats their condition better and the quality of their life is improved.

> Furthermore, ads are fueling our capitalist, consumerist economy that is destroying the planet. Ads are a literal existential threat to humans.

I'm sorry, a single anecdote does not invalidate the above.

Ads are evil. They make us desire things we don't need, undermine our self-esteem, and in the large part just sell scams. I'd be happy to ban most forms of advertising. It's a plague.

seems like the ad was superfluous. the doctor treating your friend's condition would be aware of new drugs relevant to your friend's condition. i go to a doctor because i don't know about medicine, i don't want to be educated on medicine from snake oil salesmen.

  • How does it seem like the ad was superfluous?

    The ad triggered a series of events that helped my friend.

    The doctor, for whatever reason, was not the primary motivation.

    • > How does it seem like the ad was superfluous?

      just to be clear i don't know your friend or their life or their medical condition or if the drug you saw an ad for treats their condition or if you saw an ad for a drug or if your friend has a medical conditon or if you have a friend at all... and i don't know if every event in a chain of events is necessary to the eventual outcome of that chain of events... and i can't see into the alternate reality wherein you didn't see that ad for a drug, to know your friend would've been fine in the end... and so on.

      i'm speaking more generally, saying advertising is superfluous to medicine.

  • Conspicuously absent from your scenario is the way the doctor becomes aware of the new drug. How does that happen?

    • By accepting SWAG from the pharma rep, or accepting free trips to conferences sponsored by pharma. If a doctor has not heard about a new drug the their reps just haven't made their way to them yet because they're in a smaller market. The yet is key, eventually a rep will make their way to them. More than likely much sooner than the TV ads run

    • By researching new drugs? Though sadly at the moment the doctor is also a target of advertising. The point being that this should generally be a pull process driven by a demand (and mediated by neutral review and publication processes) and not a push being driven by a supply (mediated by a process that goes to the highest bidder).

This happened to me as well, and during a football game ad (which I generally skip and despise highly). The signal-to-noise ratio is extremely low with ads, but they indeed can be helpful sometimes.