Comment by simianwords

5 hours ago

I don't get the hysteria against LLM here? Like LLM's are the best thing to happen for search engines. They are a huge step above traditional ones like google. So what that google uses LLM's as a supplementary tool for no cost? This really looks like some ideological thing evoking visceral emotions.

If you really want the best search engine, ChatGPT with thinking mode enabled is by far the best search engine technology that exists today. There's nothing that comes close.

This one is also stupid:

> But if a search engine were to operate without ads, could it still make money?

> That’s what Kagi is trying to accomplish. For $5 per month — or $10 for unlimited searches — you can access an ad-free search engine without AI overviews.

UUuuh ChatGPT exists for $20 per month and does the best searches (amongst other things) and is also ad free.

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Edit: getting downvoted

Firstly, it is pretty obvious to me and everyone else reading that this specific concern that the content producers won't make money is largely performative and insincere.

From the article:

> many users see this as yet another example of a tech company squeezing AI agents and chatbots into everything it can, making it impossible to navigate the internet without encountering a chatbot

This is purely ideological. I can say this because Ads, which are the very thing keeping content alive, is the very thing opposed generally by the same people.

Secondly, it is exactly Google, the company that pioneered ads, the thing that people take an issue with, are the ones doing this. Surely such a company knows how to balance ad revenue and long term user growth. If your concern is so valid that content creators won't make money, why do you think Google is doing all of this, especially when they are bound to lose their main source of revenue? It was Google that even made content creation possible by providing revenue.

Thirdly, and I can't prove it but I mean this in an normative and a positive way: AI for search is good for humanity, good for content creators as well. The large second order effects can't be explained but making it quick and easy for users to search and provide results for complicated prompts is a _good_ thing. I generally do click people's blogs and learn more about them and follow them.

In fact, if the concern were actually sincere, we would be seeing the second order effects more lucidly: lower SEO spam and higher quality publications.

I'm already seeing newer forms of content monetisation in the form of substack etc. This is by far a better, more aligned approach than SEO cat and mouse games. I also see advertisements working better because a rich prompt has better CTR which opens up a potentially better content economy. But I predict this very thing would infuriate the same people even more. "How dare I get more relevant ads and make Google richer??"

I'm sure what I typed up would be downvoted because of ideological reasons, but the few that think a bit more deeply might agree and see my point. Performative concern is tiring.

The issue is that people produce content because they want visitors to their sites. If ChatGPT and Google just vacuum up content for AI summaries, people may stop producing that content. It really is, in the long-term, an existential issue for the web if search providers push people away from visiting websites.

  • Curious to know your stance on Google discouraging Adblock. And whether users are morally obligated to not use Adblock.

    • Have you not encountered the eleventy billion subscription services and merch stores? Those make a loooooot more money for creators than ads these days. Even the dirt cheap ones. Similarly, there's a reason so many youtube channels get their own sponsors instead of relying on youtube's ads pittance.

      If you successfully block adblock (tall order is tall), a lot of people really do just go do something else, instead of resigning to the ads firehose. And adblock users are still (somehow) in the minority, I think.

      Also, this loops right back around too Google's ad monopoly. They have a stranglehold on both sides of the market, able to maximize spend from marketers and minimize payouts for those showing the ads, to maximize Google's profit at cost to everyone else.

      Before theft-by-Gemini-Summary, there was Google News, with Google just wholesale copying articles into Google's feed reader so they could collect the ad revenue instead of the writers and publishers.

      They've abdicated any right to complain about copyright violations of their own IP, at this point. Either copyright law is the law, or it isn't: can't be both ways. In practice, lawyers cost money and Google has much more than Random Adblock User 6, but morally speaking, they have no high ground to speak of.

      Anyway... If Google doesn't any longer drive traffic to websites, then the operators of said websites will no longer have a reason to allow Google to index them in the first place. You can't have a very effective search engine if too many major sites block its crawlers.

      I don't think the AI bubble is going to last, but if it did, I expect this all would end up compounding the "LLMs training on LLM generated content and churning up other LLM content" spiral into ever more useless drivel.

Google's explicit plan is to never let users go to the websites. They scrape the website and have their AI summarize it.

If nobody goes to the websites, those websites no longer get traffic or revinue. In very short order there will be no more websites from which to scrape, and the AI will no longer have new data to summarize.

Where do you think this ends?

> I don't get the hysteria against LLM here? Like LLM's are the best thing to happen for search engines.

By eating the source of their results, pretty soon there wont be any sources that aren't crap.

You’re getting downvoted because you couldn’t even make it through one sentence without dismissing valid concerns. You simply assert that the results are better without showing awareness of the argument, which reveals your accusation of ideological bias to be rather blatant projection when you’re not even demonstrating awareness of the problems, much less the expertise needed to dismiss them. The accuracy issues are real and significant–you should especially learn about the research showing the problem when something wrong or incomplete is presented authoritatively by a trusted source like Google rather than some random blogger–but that’s not the only problem: Google is effectively parasitizing the open web which made them rich by no longer sending visitors to the sites which provide original content. That might be profitable for them but it’s worse for everyone else — even as a Google shareholder I think this shouldn’t be allowed.