Comment by frumplestlatz
2 hours ago
My existence couldn’t possibly be any more digital, and I can’t remember a single time I’ve had a SMS/RCS conversation with customer service or a scheduling agent. I don’t want to have one either. My message inbox is already full enough.
My iMessages are for conversations with people that I actually want to talk to. The notifications are high priority because it’s with people that I want to talk to.
I can’t imagine my annoyance if I were to receive an iMessage notification while I’m expecting an important message, only to find that it’s more spam.
My email inbox is already a wasteland because of this. The absolute last thing I need or want is for the same thing to happen to iMessage.
That's why we're making sure that all of the use cases are non-spam and also of high importance to the user. As we've seen through our customers, an after-hour customer support agent for their apartment, as an example, could be a contact of high importance for the user and definitely not spam in their iMessage