Comment by dcl
14 hours ago
Ferrari uses cars like this to test loyalty. If you want to get 'on the list' buying cars like this is one of the ways to do it, especially if you haven't spent considerable $ with them before.
14 hours ago
Ferrari uses cars like this to test loyalty. If you want to get 'on the list' buying cars like this is one of the ways to do it, especially if you haven't spent considerable $ with them before.
I've heard about this in a clip with Jay Leno talking about why he's never bought a Ferrari [1]. It all sounds absolutely insane to me, but Ferrari buyers are a different breed I guess.
1. https://www.youtube.com/watch?v=rjE6kbDdPzM
Rolex run a similar scam with watches. It’s supposed to prevent people flipping the objects in question which is important for anything with artificial scarcity.