Comment by 2III7
10 hours ago
The Model S is also a plasticky shitbox from the inside. This Ferrari will be colossally better in terms of build quality, ergonomics and handling compared to the S.
10 hours ago
The Model S is also a plasticky shitbox from the inside. This Ferrari will be colossally better in terms of build quality, ergonomics and handling compared to the S.
> This Ferrari will be colossally better in terms of build quality
Will it? I've owned a few Ferraris and I've driven quite a few others. They're lots of fun, but I would never describe Ferrari as a company with high build quality standards.
Quality is different than something that feels “special” which every Ferrari I’ve sat in or drove has in spades.
Whether or not it’s well put together is another topic entirely.
Sure, but his point stands.
There is really no way to justify the price tag. With combustion engines at least you knew that you had an extremely rare feat of engineering.
I'll buy this car, mostly because I like the interior.
The fact that I like the interior and I can't get it for less money is what justifies the price tag.
Just out of interest, is that a hypothetical to explain the buyers view or are you actually going to buy it?
Ferrari really isn't a car known for interiors.
It's only since 2018 that they stepped up, but that's still not the focus of a Ferrari even with the Roma or Purosangue.
Even at low mileage, even for the new cars, wear and heat ruin the car extremely fast. Plastics and glues break down very soon on those cars, other surfaces become sticky and gummy.
Ferrari is a car made for the driving experience, if you're looking for interior quality you can get way better materials and build at a fraction of the price from other GT cars makers.
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The price is the reason. Veblen explains that.
Buying an ultra-premium EV Ferrari over a faster, cheaper is a evolutionary broadcast (Costly Signaling Theory), proving the buyer possesses such immense excess wealth that they have no practical need to optimize their dollar-to-spec ratio. Everybody drives Teslas, the highly exclusive Ferrari satisfies a deep human drive for elite group differentiation (Social Identity Theory) while perfectly mirroring the buyer's aspirational ego and public identity (Self-Congruity Theory). Ultimately, this choice optimizes for intense internal sensory and emotional pleasure rather than objective efficiency (Hedonic Consumption Theory) by making (at least at the beginning) the owner feel that he is a super special dude.
That only works when the product is desirable and has credible high status.
The whole point of this fiasco is that this design doesn't work as a Veblen signal. It has none of the usual Veblen signifiers - overt use of premium materials and/or ironic fragility, sculpted elegance, conspicuous high-touch over-engineering and stat play, aggressive animal magnetism, high-effort minimalism, distinctive heritage design.
Instead it's nice - happy colours, toy car curves, improved ergonomics.
It's literally all of the things you don't want in a premium product.
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